How to Avoid the Real Estate Holiday Slump

It’s the most wonderful time of the year!

Well, maybe not for real estate sales. During the holidays, realtors experience an industry-standard slump as their clients are not active in buying and selling homes this time of year. In fact, the question “What do successful agents do to avoid the industry standard holiday slump in business?” is one of the most popular posts on activerain.com right now.

Here are some tips on how to avoid the real estate holiday slump: 

1. Start Marketing for Next Year

While you are not busy showing houses and closing deals, now is the perfect time to work on your marketing plans for the year ahead.

According to ActiveRain agents Amanda and Jared Christiansens, this time of year is the perfect time to work on marketing plans:

“The first few years in our careers we hated the Dec-Jan slump.  Now a days we actually embrace it.  It gives us a chance to take a look at our marketing, what’s worked this year and what hasn’t.

We’re screaming busy and productive for 9-10 months out of the year.  BRING ON THE SLUMP so we can catch our collective breaths!”

Here are some marketing items you might need to address:

• How is your website performing? Is it time for an upgrade?
• How often are you reaching out to your database via phone, email and social media?
• Do you need to increase your community involvement efforts?
• Do you have a formal client appreciation program?

Now is the perfect time to evaluate your marketing and plan for the year ahead.

2. Reach Out to Your Database

While your competitors are taking a break, use this time to proactively reach out to your past clients and current prospects. The holidays are a great time to show appreciation to your clients and friends. We may be biased, but cookies make a great gift during this time of year!

You could also:

• Send out holiday cards.
• Host a holiday party at your office.
• Participate in a community project (e.g.- adopt a family for Christmas) and share your good cheer on social media.

And one of my favorite tips, from easymerge.com:

“Be the neighborhood expert: Write a blog listing the best and most elaborate Christmas light displays by neighborhood and share it on your social channels.”

3. Enjoy the Holidays!

While we know you’re working hard this time of year, don’t forget to take some time to enjoy the holidays with your loved ones. Even schedule some time to “do nothing!” You’ll start the new year feeling refreshed, rejuvenated and ready to take on the year ahead!