Looking for ideas for customer appreciation? You have come to the right place! Here are 18 ways you can show your customers how much you appreciate them!
1. Send holiday gifts
‘Tis the season to show your customers you care! Spread some cheer and send a holiday card or gift to your customers. You can also get creative by sending gifts or messages on unusual holidays (how about a personalized compliment on National Compliment Day?)
2. Send a birthday gift, discount or card
Everyone wants to feel special on their birthday, so why not send them a card or email to say “Happy Birthday?” You can use Birthday Alarm to setup reminders and send e-greetings. Email services like Mailchimp can collect birthdays and send out special discounts to your customers each year.
3. Send a handwritten thank you note
In our digitally-obsessed world, it’s an unusual treat to receive a handwritten note. Make it a point to send a handwritten note to every new customer (if volume doesn’t allow, select a few favorites).
4. Cookies (Because Who Doesn’t Love Cookies?)
Show your customers some love and send them some delicious gourmet cookies. Our gift boxes here at UdeserveAcookie come with a personal note and/or custom coffee mugs branded with your logo.
5. Give them free resources or educational tools
If your product or service comes with a learning curve, be sure to offer your customers as much education as you can. For example, Realtors can provide mortgage calculators and community news on their websites. If you know your client has an interest in a particular topic or industry, send them an interesting article (but be sure not to overdo it!).
6. Send a useful or unique gift associated with your brand
Everything from t-shirts to coffee mugs can be customized with your brand, which not only makes your customers feel appreciated, but builds word-of-mouth awareness for you!
7. Remember special occasions
Birthdays aren’t the only special time in your customers’ lives. If it’s appropriate, consider sending a gift or note for wedding anniversaries, graduations, and other special events. A realtor could send a gift on the first anniversary of their clients’ closings. A photographer could send an anniversary card to each wedding client (which might be the perfect reminder to schedule an upcoming newborn session!).
8. Put them in the spotlight
Showcase a “customer of the week” on social media. Refer your friends to a client’s business. Create case studies that highlight your customers’ success while using your products.
9. Create a loyalty program
Your repeat customers should get the white glove treatment. Start a program to reward your most loyal customers with exclusive discounts, offers, content, and gifts.
10. Donate to their favorite charity
Does your client support a particular cause that you support too? Make a donation in their name.
11. Throw a party
Don’t underestimate the impact of a good customer appreciation event. You can host an open house to showcase your office, invite guests to a cool venue, or take a “field trip” to a sporting event.
Resource: Hosting a Customer Appreciation Event that Customer’s Appreciate
12. Send out surveys
Send out surveys to get customer feedback, but don’t stop there. Send out additional emails to let them know how you plan to use their specific feedback.
13. Congratulate them
Has your client achieved something notable? Maybe they were elected to a non-profit board or received a business award. Send them a note or call them to say “Congrats!”
14. Follow them on social media (and promote their content!)
Help your customers spread their message by following them on social media and sharing their content to your following.
15. Be silly
Business doesn’t have to be all work and no play! Show off your lighter side in your emails and social media posts. Use a tool like “Elf Yourself” and share it with your customers for a laugh.
16. Create custom welcome graphics for your lobby’s TVs
If you have a flatscreen TV in your office lobby to display promotional graphics, you can also use it to wow your customers when they visit. Create a simple welcome graphic with a welcome message and the client’s logo, then display it on your TV.
17. Hold a contest
There’s no doubt about it: contests are fun! Host a giveaway for something desirable (we like to give away Yeti Tumblers!) and promote your contest on email and social media.
18. Say thanks
We saved the best for last. A simple thank you is one of the easiest, yet most sincere, ways to show your customers how much you care.
What about you?
Tell us how you show appreciation to your customers in the comments!