There are hundreds of articles and blogs on real estate marketing, but many of them say the same thing over and over. Check-out the seven innovative real estate marketing tips below.
It’s mainstream knowledge that going green is a good thing, and it’s likely that your potential buyers are mindful of this trend if not total practitioners and supporters. Whether or not your real estate company is green or you’re selling a house with solar panels, there are other more subtle aspects of environmentalism that buyers are likely to want to hear about.
From energy-efficient refrigerators that come with the house to hardwood floors that are much less toxic than carpet or vinyl, all homes have green aspects of interest to the average buyer. It is your job to discover what they are and share them.
New real estate agents often read lots of information that highlights directness and aggressiveness when it comes to sales and dealing with clients. At times, yes, it’s preferable to communicate aggressively in order to close a deal, but other times, it’s best to back-off. Marketing balance involves knowing when to push energy and when to give clients room to feel confident about their own decisions.
In other words, don’t pester potential clients with excessive amounts of phone calls and eMails.
If the owner still resides in the home, instruct them on how to stage their home for sale. It’s very important the house look completely and thoroughly clean, including deep-cleaning in the nooks, crannies, corners, very tops, and even the basement. This may sound excessive, but it’s hard to gauge what a buyer’s decision will come down to at the crucial moment, and you never know when the clincher is a buyer’s memory of running his or hand across a dirty cabinet!
Don’t hide the leak in the sink or the crack in the wall. Buyers often have a second-sense about what’s going on with a house, as well as insight about the forthrightness of a real estate agent. Plus, if you hide something little and a buyer senses the subterfuge, he or she may think that it’s something much worse than it actually is.
Instead, share all of the information you have and then explain how to fix it. Research repair rates and other knowledge with potential buyers so that they understand what they’re getting into. Remember, you’re not just a real estate agent: you’re a facilitator who must learn to wear many hats in order to achieve success.
Some real estate agents will tell you that it’s never wise to miss a phone call or text message, but they’re wrong. There’s one instance when you need to turn your cell-phone off, and that’s when you’re showing a house. Potential buyers want your full attention, and it’s highly discomforting for them to experience distracted behavior.
Consider having auto-generated responses that reply with: “I’m currently showing a house, and I want to give my potential buyers my full attention while we are at the house. I will call you back as soon as possible. Thank-you for your patience and understanding.”
What on earth is marketing anthropomorphism, you might ask. It’s a fancy way of saying that you give human qualities to something. In the real estate world, that something is the house you’re selling. It takes time to create different types of personas for your houses, but even one strategically placed “I’d love for you to experience my cathedral ceilings on a starry night” communicates volumes to potential buyers. It also shows that the real estate took energy to create the listing and the time to get to know the house he or she is selling.
It’s easy to tell all potential buyers to visualize a hot-tub in the sun-room, but good real estate agents go further than that. They take the time to know their buyers. At minimum, they understand the family needs and basic background of their potential buyers, but really good agents go further and connect with buyers.
While not every buyer will discuss furniture arrangements and career goals with you, the ones who do are likely to want you to engage them with marketing visualization. In other words, if you know your buyer has a large antique king bedroom set, invite them to visualize the furniture in the master bedroom.
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